Your assignment once you have your twitter account optimized is to share it…click here

There is no right way to do social media so everything in this post is my personal opinion, use the shopping cart approach, take what you like, and leave what you don’t.

Is there a wrong way…YES, what does that look like?  Easiest way to eliminate doing the wrong things is to use your common sense and your people skills.

Creating your twitter handle (your name)

Be conscious that twitter only allows 140 characters, when peeps re-tweet you (share your tweets with other tweeps) your handle is included in the message.  The shorter the better so it doesn’t chew up the character count too much.

Avatar

The last time you went networking did you wear a mask with your logo on it?  Then why are you uploading a logo as your avatar?

If you’re a solopreneur or even a small business then I would highly recommend using a headshot of yourself.

For bigger companies you need your logo, for example Starbucks is not going to have a headshot of an employee BUT… (We will get into that in a bit!)

BIO

I never follow someone if they don’t have a BIO unless I have personally met them & know they are a real person.  In your BIO mention your business yes of course but also throw some transparency in.

Here are a few examples of peeps I follow

@TLCHome – Realtor/Cofounder RedBarn Group & Fraser Valley Social Media Meetups; Idea Junkie; Networker; (oh ya: wife & mother!) Wine,coffee and margaritas are my vices!

@NatalieSisson I’m a Kiwi entrepreneur addicted to travel, Ultimate Frisbee & using online tools & social media to run my biz from anywhere.

@ThreeSixtyFG Partner of Three Sixty Financial Group.Financial Educator.People often call me Whitney.I love Hockey. NFL Football.Fashion.The Hills.Patios,La Playa and MONEY!!

I find it interesting that my 3 examples are female… things that make you say mmm.

Let’s look a 2 massive players who have over 2 Million and 1 million followers respectively.

@mashable Breaking social media, tech and digital news and analysis from Mashable.com, the top resource and guide for all things web. Updates from @mashable staff.

@Starbucks Freshly brewed tweets from Brad at Starbucks in Seattle, WA.

If you’re going to use a logo as your Avatar or you have hired peeps to tweet for you, let people know who is behind your tweets.  People want to talk to people.

@askseesmic Hi there! This is usually @loic, @jyamasaki, @aznsnuffy, @AlexOanaDumitru here to help you with your questions about our @seesmic products

Name, Location and Link

Put your name, at the very least your first name, have a location and have a link to your website.  Not rocket science but DO IT!

Follow me on Twitter here

@ByzHubOwen

@ByzHub

PS I didn’t even talk about customizing your background

PPS Creating accounts is not a strategy, before you get to your strategy at least brush your teeth, do your hair and clean yourself up.

Optimize Your Twitter 1:25

Your assignment once you have your twitter account optimized is to share it…click here