The next time you are with 4 people who you know and are close to, ask them for 6 minutes of their time. That is all the time you need to create a basic content marketing strategy.
Prep them that you are going to tell them your 45 second infomercial about what you do and while you are talking you want them to think of 2 questions each.
As soon as you are done your 45 seconds, ask them one at a time what questions about your business they came up with in their heads.
DO NOT answer these questions, instead write them down, get 2 questions from each person to total 8 questions. You should actually be done in 3 minutes!
The answers to those questions are now your next 8 blog posts, do one blog post a week and now you have 2 months of content.
Keep your answer simple, because simple is hard enough, think of a catchy headline for your blog post and after you create your post, figure out six 140-character posts that you can schedule / publish daily at various times to drive traffic to your blog.
Do not sell, Add Value only.
Not only will you learn way more about your business in the next 2 months then you have in the last year but you will also be positioning yourself as an expert too.
Your daily social media activity will become activity based, meaning, become a crack addict, social media is like grout, you can fit it into the cracks of your day.
A few other tips for your content marketing strategy.
- Edit and proof read before you publish
- build relevant followers on social media platforms
- Be consistent
After you have a list of topics to blog about for your content marketing strategy I personally find it easier to write 4 posts at once. Once you start putting pen to paper you will get into a groove. Keep going and get 4 done. You can schedule them and have 1 month done. 1 hour of work, 12 times a year!
I challenge you to commit publicly by commenting on this blog.