Social Media is the buzz, however social media should be one of several tools in your tool belt for your overall Internet Marketing strategy. Do you have a strategy?
Is your website at the center of your strategy for the simple reason that you control it.
Whether you are doing Inbound Marketing (New Marketing) or Outbound Marketing (Old Marketing) you still need to create content. I choose Inbound.
Hubspot stats show that companies who Blog get 55% more traffic than companies that don’t.
When you create content you have something to talk about.
Tip: Add value and people will trust you.
You now have more people coming to your website, when people arrive some will browse, is there a CTA (call to action)?
The next part of the formula is to track your conversion on your website. I use google analytics to track visitors. 5 buyers / 100 visitors = 5% conversion.
What is a good conversion rate?
Your definition of conversion might be a 1 on 1 consultation and then how many do you close? Every business is different. If you sell a $20 million widget and you only sell 1 for every 10,000 visitors your conversion is 0.0001% but your sales are better then most.
2000 vistors a month X 2% conversion = 40 (1 year = 480 converted)Test & Measure
2000 visitors a month X 8% conversion = 160 (1 year = 1920 converted)
In a Nutshell: Drive traffic to your website, have a CTA and track conversion.