The Simplicity Of Social Media For Business By Owen Clark
Social media can add value through educating and entertaining. I will repeat…Add value
through educating and entertaining.
People like to buy, they don’t like to be sold.
Why do you make it more complicated then it is?
I find the biggest barriers to entry are the options and the learning curve to navigate the various sites.
My suggestion, start with 1 site at a time, Facebook, Twitter, LinkedIn, Google+ or YouTube. They are a good start and probably really the only 5 you need in today’s social media world.
Start with one that you are comfortable with and each quarter expand to the next one. If you spent 20 minutes a day on Social Media how much better would you be in a year? 7300 min better to be exact or 5 full days.
- Once you start you keep going, pace yourself and never stop
- Your website / blog is the center of your internet marketing strategy
- You plan a little
Sit down for 15 minutes and think of 4 topics about your business that you can entertain and educate your followers about. Write a small blog post on each and publish your post once a week. Now you have something to talk about for an entire month. Do this for a year and people will start telling others that you are an expert and before you know it you will be a leader in your industry.
People listen to experts they follow leaders.
Next week I will talk about social media as your new customer service.
If you could only choose 2 social media sites from the 5 listed above (Facebook, Twitter, linkedIn, Google+ and YouTube) which 2 would be your preference?