The importance of reviews for your business
To continue our map optimization discussion once you have claimed your listing and completed your profile to 100% the next step will be getting reviews! In the middle of 2010 Google changed the algorithm to their map positioning. In essence they made reviews a core component to WHERE your map result will be found.
Now … there are a few things you need to know … you CANNOT “pay” or otherwise offer an incentive to have people leave a review. This needs to be as natural as it can. You CAN however set up a computer at your place of business where customers can leave a review!
You can also email your database and ask for a review!