Avoid Copywriting Clichés
Have you heard? When you have great copy, and people buy your widgets, it’s a win-win. Pushing the envelope really took your company to the next level. Now that you’re part of the next generation that owns the digital age, you have practically mastered Web 2.0. No one else does it quite like you. Your company is at the forefront of technology, offering value-added solutions. It’s ahead of the curve and results-oriented.
It’s…wait, what are we talking about again?
When you populate content with clichés, it loses all its meaning.
And it’s also really annoying. People can’t see how you’re different from your competition, because they’ve seen others make the same claims you’re making about your product. If they buy from you anyway, you’re lucky – but I’ve never seen a business plan that incorporated luck as a sales strategy.
So don’t use clichés. Be clever. Be compelling. And drop all those useless phrases.
Have you edited your copy for cliché phrases?