Will Social Media Replace Email Marketing?
At the moment e-businesses that focus on wanting to help visitors by giving good and
free content away seem to be the huge list builders. If you focus on relationship building and focus on working that trust with your followers the sales will come! Like any other sales process you need to show your character, build trust and win your audiences. It’s now even more important today to focus on this if you want to succeed at influencing your list to make buying decisions. Email marketing is still a common trend today and there are living signs of successful businesses out there that have applied this marketing strategy as a way to create recurring revenue. Your audience is getting smarter hence you need deliver relevant knowledge with blinding speed.
Marketers still use an e-marketing plan and a campaign schedule. The customers go through an automated email life line however the content on these written letters tend to get updated with the influx of new content and information. Smart marketers ensure that their content stays relevant and updates are sent to their followers frequently. Scheduling of mail outs that co-relate with upcoming news promotions and launches still take place today. There is an SEO company out there that prides it self for over-delivering on content as they find that this increases the sales revenue on every launch. They have found that they still make revenue even when selling is not the main emphasis. The other evolution is as lists grow list become segmented and sorted by different demographics based on the type of client, location, spending history and consumer activity. Companies are becoming smarter on how they manage their list.
Do you think social media will replace email marketing?