Don’t Lose Your Head With Social Media
You arrive to an early morning breakfast networking meeting and everyone is wearing a mask with his or her logo painted on them. You log into your social media platforms and all you see are logos.
You attend a trade show and all the participants are standing behind their beautiful banners.
You exchange business cards and the card you received only has the name of the company.
You go online and everyone is hiding behind their logos.
Social media platforms are databases of people, people like talking to people not businesses, logos or banners.
Social media sites like Facebook agrees with me too. Their new timeline look is perfect, because it allows you 2 pictures, a cover picture that can be your logo or banner and a profile picture that can be YOU.
Do you think having a logo, as an avatar is good for business? What does your gut say?Do you interact with logo’s if you don’t know who is behind it?