Is Article Marketing Dead?? Don’t Ask Robert DeNiro, He Won’t Tell You
If you read my last Byzhub post, I talked about the Panda update and how it was more of a scare tactic/money grab by Google than anything else. Google is about as tight-lipped as Robert DeNiro in Goodfellas when it comes to giving users information on exactly how they rank websites and discussing this topic in too much detail is as constructive as discussing politics, it’s a circle that leads to more questions than answers. Panda did however make changes, and these changes did affect some sites. Some article marketing directories were docked because of Panda, but getting links from quality directories is still very effective. In fact, I still think it’s a great link building strategy. For example I took a look at eZine (one of the big article marketing directories) web stats recently. This site still has major ‘link juice’. The truth of the matter is, article directories will never die because the good ones have a ton of quality content, and getting your article approved on these sites is still very valuable.
Now days, it’s more difficult to get articles approved by these directories. The good ones have strict guidelines and many are reviewed by humans not computers. Here are some things to remember:
- Write your own articles, or at least review them thoroughly if you have a writer
- Read the directory’s publishing rules (ex. some don’t allow links in the body)
- If you choose to “spin” articles by rearranging synonyms in one article to create multiple unique articles, make sure you do it correctly and with care. Spinning can be powerful, as long as you are providing relevant, quality, grammatically correct content to the web with every spun version
- Don’t use spammy automation or submit to low quality content farms (it won’t help in the long run)