How to Track Your Website Using Website Performance tools

What do Florida, Caffeine, Mayday, Boston, Fritz, Esmerelda, Jagger, False Alarm, Panda, Penguin, and 52-pack all have in common?

These are just a few of the names given to major updates Google has made to their algorithm over the years. In fact the 52-pack was just announced last week and included 52 “tweaks” Google made to the way they rank sites!

Some of these updates have little impact on the search engine result pages … others have a massive impact on where and WHY sites are ranked where they are. How can you stay up to date with the world of internet marketing … but most importantly its impact on your site?

There are 2 recommendations we would make that require little time investment but have massive value.

#1 – TRACK your sites position in the search results. If you Google “SERP Tracker” you can find a TON of free/paid Website Performance tools to track your site. If you see your site drop (or increase) dramatically you can start to figure out why …

We personally use Raven SEO and My SEO Tool

#2 – Sign up to receive a newsletter and follow 1 blog. Trust us … we know managing your inbox can sometimes feel like a full-time job. The last thing you want/need is SPAM that you will rarely if ever read. On the other hand your website should be an integral component to your business and your marketing plans. For that reason we recommend these 2 companies that you can follow –

Search Engine Land (… always AMAZING stuff) and

SEO Moz (incredible company that caters to new-advanced marketers)

Again… there are a million other Website Performance tools options/suggestions we could make… dive in and let us know if you have any questions!