Youtube  Educate Your Viewers And They’ll Want To Buy From

If you’re wondering what you should do on YouTube to get more business, consider “how to” videos.  Not only is that one of the fastest growing categories on the site, but it’s also a great way to show of your skills, product, or service.  Online video audiences love to watch things that are unique, interesting… and educational.

When people see how well you know your stuff, how great your service is, or how useful your product is, you’ll be selling them on it, without them even realizing it.  Be generous with what you show and what you tell.  I was once asked to put on a webinar for counselors about how to make their own promotional web videos to put on their websites, and even though it was 100% value and I taught them everything they needed to do it themselves, a bunch of them still hired me afterwards because they figured that I had the training, the equipment, and the expertise to make it even better than they would themselves.

Youtube Short videos are best so you don’t have to do much to fill up the time – try sharing one tip about your industry per video, and do that once a week.  You can shoot it in your office or even at home – with something as simple as mobile phone or digital camera.

More often than not, your knowledge and experience alone will provide you with more than enough content to help people who are searching for what you have to offer on the internet’s second largest search engine (oh ya, and on the #1 largest search engine too, since YouTube videos also appear on Google)!

Have you tried this?  If so, give us a link to one of your educational youtube videos in the comments below!