4 Ways To Humanize Your Brand Through YouTube
A great thing about using youtube as a marketing tool is that it has the ability to humanize your brand, company, service, product, or even yourself. Instead of thinking of it as a place to put a promotional video or a commercial, instead use the website for its distinct advantage in helping your company to build a human connection and emotional engagement with viewers.
Here are four ways you can use online video to really make that emotional human connection with the people who watch your videos:
Put a real face to the company by having a regular host or recurring personality appear in your videos.
The person representing the company in the video is the one the audience should feel they’re interacting with (when they’re leaving comments, getting their comments replied to, etc).
Don’t focus on making elaborate productions because simple videos can be easier to relate to (and are easier for your company to sustain on an ongoing basis anyway).
Be a real, genuine person in your videos so that will help get viewers to know, like, and trust you (or whoever it is that’s in the videos representing your company).
Online video provides you with the ability to put a face to your company in a way that other media can’t, especially when it comes to the different interactive and engaging features that YouTube includes. Use this amazing resource to your advantage and connect with your viewers so that more of them turn into clients!
Who do you have (or are planning to have) appear in your videos?