Here is my call to action rant! If there is no call to action above the 1st fold telling your visitors exactly what you need them to do, you have a crap site.
I’m usually a pretty calm guy … I can take most stuff in stride and as a marketing agency we do our best to set expectations and work within the parameters our clients need us. But it feels like for the past few weeks I have had this rant building up.
If your website is crap it doesn’t matter if you’re #1 or #100 … it’s not going to work for you, it’s not going to get you leads, it’s not going to get your customers, and it definitely won’t make money for you.
I know I know… that’s not always what businesses want to hear … especially when they have paid thousands and often tens of thousands of dollars on a website.
As an internet marketing firm I promise we have no ulterior motive to telling you that your website sucks. When we tell you a call to action is critical to your success and our success it’s not just a recommendation … it’s a requirement.
So why is it that business owner’s are so hesitant to implement a call to action? Why do businesses put up so many barriers to implementing a call to action? Why do businesses not understand that a website is a dynamic marketing channel that is unparallel in its ability to test, tweak, measure, and improve conversion rates?
One more thing… conversion optimization or conversion marketing is not an exact science. Not every recommendation an internet marketing firm makes will provide amazing improvements in conversion rates. It’s a systematic process of answering one question and one question only – ‘Why aren’t visitors converting?’
Are you guilty of a crap website?