Online Reviews Are No Longer Optional
Continuing on from my last post, now that you know what your online reviews reputation looks like, it is time to either turn things around and get some positive reviews or build on the momentum and start really standing out from the crowd with glowing reviews.
But how do you do it?
There is the typical ask your friends and family to leave reviews and other slightly questionable ways, but I prefer setting up a system which gets real reviews from real customers.
After all, people can smell B.S a mile away so you might as well get honest reviews from people who have actually experienced what your business has to offer.
The easiest way to get online reviews is:
1)- print out some business cards or postcards and hand them out to your customers while they’re in your business or send them mail if you have their addresses.
2)- Ask them to leave a review on a specific site of your choice (I suggest Google + Local to start and then alternate to another site once you’ve achieved your desired results.)
That wasn’t so hard now was it?
If you want to incentivize your customers for leaving a review you may do so, although some review sites frown upon this.
Another option is entering them in a contest.
There are more advanced strategies I can suggest that’ll encourage only those with positive feedback to leave reviews online and the less than stellar ones will be directed to a form which provides you with feedback in which you can improve and deal with the issue away from the spotlight. It also typically stops the negative reviews from ever seeing the light of day, but that’s more than I can share in a 300 word blog post.
What do you do to encourage postive reviews?