The New Age Of Testimonials!
Testimonials have evolved and changed drastically in the last 10 years! Those days of vague long tail sales copy are over. If your website is need of a testimonial overhaul here are some fresh ideas on a new concept of web testimonials!
Video Testimonials is the new form of credibility. The new age of web attention is grabbed through the power of online videos. A video testimonial is the most effective way of getting your viewers to pay attention to what your customers are saying about you. Most sales copies today contain video testimonials as they increase your conversion instantly.
Social Media has made it easy for a brand to market your business. Social Media is one big conversation and when people are talking about your brand in a positive manner its winning an audience. When a brand has chatter on the social platforms it automatically builds a form of credibility.
Visual Product Engagement is when you showcase your product or the benefits of your product. Picture a funny commercial done online. I am starting to see more marketers’ type less on their sales copies and just show it. Anyone remember the shave for a dollar you tube commercial?
Social Reactions is when you allow social plug-in on your web presence. Viewers pay attention to what is going on your online presence. When you gear your web presence on engagement you are getting free publicity. Engagement creates testimonials over night!
Viral Marketing is when your brand rapidly spreads across the web! Do you recall how quickly the Koni video spread overnight? These visually engaging videos turn a product to go viral! The more people see your videos the stronger you build a case for your product or brand!
The power of a referral is the most effective testimonial. Have you ever seen a movie because some told you to go see it? A referral is just as good as a testimonial. When someone refers business to you they are vouching for you.
What are other forms of testimonials have you come across lately?