Online Conversion Does Not Always Fall On Your Internet Marketers Shoulders
Internet Marketing is a multitude of online strategies working together to ultimately get you new business. Do you know your online conversion rate? No matter how many strategies you have it comes down to converting the people you touch.
What and how do you figure out your online conversion? This is a tricky question because if you manufacture a product like I do (Speed-Sew) then its not as simple as seeing how many tubes you sell.
I do Internet Marketing for Speed-Sew to bring awareness to the product, to get people talking about it and to have another medium for people to reach out.
If you sell your product online or offer a service it’s easier. How many unique visitors did you have to your website and how many sales were generated online? If you are looking at total visitors vs. unique visitor, create a filter that excludes you and your staff.
I strongly believe your website needs to be the hub of your Internet Marketing strategy not facebook or any other free social site. The social sites should ultimately drive people to your website to make their decision. If you don’t have a hub then it’s just confusion and if your hub is not your website then you are at the mercy of the Terms and Conditions of that site and the ability of that site to be around in the years to come. Make your online hub a place you own and control!
There are many ways to drive traffic to your website.
- SEO (Search Engine Optimization)
- PPC (Pay Per Click)
- Social Media
If you are getting 100 unique visits to your website and not 1 person reached out then who’s fault is it?
Part of the problem could be your Internet marketing company YES! If you sell a service to women and your visitors are men even if you get 10,000 visitors your conversion will suck.
However if you are attracting the right eyeballs to your website and your conversion is less then 1% then it’s not your Internet marketing strategies it’s your website.
My newest website and business T3Results has a 29.9% online conversion rate, average conversion is 1% – 5%. Do you know what your conversion is?