In the digital age, a website is a valuable resource when it comes to creating an identity for yourself on the Internet. It can be quite easy to have a website, but it doesn’t mean that it’s easy to make a good website.
There are many factors and elements of a website that can contribute to how good it is and one of these factors is website design.
With effective website design, you can get more engagements on your site and reduce the bounce rate of your website too. Plus, truly effective website design has quite a say when it comes to the conversion rate of your website.
To help guide you in the creation of effective web design, you can read this article for six principles of effective website design that you need to know.
Less is more
Before, people were just starting out with web design so outdated websites feel a bit crowded and filled with all sorts of unnecessary features.
Until now, people shudder at the thought of music playing automatically once you enter a site.
Nowadays, people know that a truly effective web design means that you can have fewer features and designs on a page and it will still be as effective if not more effective than one that’s jam-packed with elements.
A crowded web page can make it difficult for your users to find what they were looking for when they clicked the link to your site. This will make your bounce rate high, and it will reduce your engagement. So a minimalist approach is an excellent design scheme for this reason.
Create a visual hierarchy
One design principle for websites that you should take note of is to create a visual hierarchy in your pages. An example of this that you can find anywhere is in newspapers or magazines where headlines are the ones that catch your eye first.
By creating a visual hierarchy, you are helping yourself because you’re creating your own narrative with how you want to present your content. Aside from that, you help guide your website visitors to the right parts of your website.
When you guide the focus of your visitors, it can help them get to the content most relevant to them much quicker so that they don’t leave your website upon entering it.
Apply the ‘F’ Pattern
Users have a pattern when it comes to how their eyes look around on a webpage. This pattern is so common that it even has a name for it, which is the F pattern layout. The F pattern layout says that website visitors look at the top left area of a web page first.
When you keep this principle in mind, it makes it easier to adapt your content based on the instincts of website visitors. By adopting this pattern onto your website design scheme, it makes it easier for your visitors to find relevant information.
Instead of trying to make website visitors adapt to your website design scheme, this way of layout design for your website will be much easier because it already keeps in mind how website visitors look at web pages.
In line with the visual hierarchy design principles, typography can rule how visitors read through your website content. Aside from that, it can also dictate how your website feels to your users or how it comes across to them.
Typography can also dictate how well visitors can read your content, so you should make sure that you have readable fonts. Don’t go too crazy on cursive fonts because it can be unreadable to others.
Aside from that, some fonts partner better with other fonts, so make sure that you find an excellent combination that works for you. Don’t have too many different typefaces all over your website because it can make the webpage look cluttered and unappealing.
Excellent color palettes
Another aesthetic choice for your website’s design scheme that you should take note of is your color palette. Ideally, it should match with your pre-assigned branding colors so that you’re consistent and your colors can be easily associated with your brand.
According to Sytian IT Productions (web design outsource Philippines), the right color combination should not be too contrasting because it can be distracting and startling. Aside from that, you should make sure that it matches the color of your text. Otherwise, website content can be hard to read.
Much like with the typography rules, you should also make sure that you’re not using too many different colors because it can be confusing and unattractive to look at.
When it comes to designing your website, it is important that you have a navigation scheme that is easy to understand on the first try.
People are impatient beings, especially on the Internet. So, when you have a complicated navigation scheme, it will make them click off of your website immediately.
The goal is that your users should get to what they need in three clicks. A website’s design scheme isn’t all about the aesthetics. It also has a lot to do with user experience.
By making sure that you have an intuitive navigation scheme, you help make sure that your website gets as much engagement and clicks. Aside from that, you also help your users have the best experience possible with your website.
Effective website design makes for superb user experience, and it can benefit businesses because it influences conversion and clicks. You can create a great website by keeping in mind the web design principles mentioned above. They’re tried and tested and can make your website engage with people more.