RebelMouse is a cool website that combines all your social platforms into one page.
The best part for me about RebelMouse is that you can embed your profile on any website and you can have multiple profiles e.g. Personal and business. Now friends and family who are not on social platforms can go to your link(s) and see what you are up to without having to log in and check multiple platforms. Continue Reading →
Because About Me allows you to embed, updating once updates all.
It was time for me to update my profiles, specifically on my 2 blogs that I manage and all my social platforms. What a pain in the ass! However I had embedded my About Me page on this blog and it dawned on me that I could embed it on my other platforms too. I have now embedded my About.Me page where I can and the next time I want to update my platforms all I have to do is update my About.Me page and everywhere else is updated too.
Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t.
Michael Losier is the author of the best selling book, Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don’t.
Michael’s book is now published in 28 languages around the world. His Second book: Law of Connection is in 21 countries. Michael caught the attention of Oprah Winfrey and was subsequently interviewed four times on her radio show Oprah and Friends on XM radio.
He went on to host his own radio show on Oprah and Friends from Jan-Dec 2008.
Enjoying the international exposure the movie The Secret brought to the subject of Law of Attraction, Michael’s business flourished as many fans of The Secret wondered how to apply the Law of Attraction. Michael was quickly branded as the ‘How-to’ guy for the Law of Attraction. Continue Reading →
OWN THE CONTENT YOU OUTSOURCE!
There are countless benefits to outsourcing creation of content for your business, from illustrations and videos for your landing pages that you can have someone do for you on FIVERR.COM – to your logos and marketing materials that you order with professional agencies and studios. Continue Reading →
Are You An Expert In Your Industry?
Have you ever noticed that most businesses in a particular industry all say the same thing in their advertising? Continue Reading →
The Secret of Perception
I often get in a debate about text vs. image. In the world of marketing communications some argue that the visual isn’t as important as the message. Logically, this statement makes sense because who cares about the image if it doesn’t come with a meaningful message. The science of perception has a different take on how we see things…
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6 Graphic Design Tips To Help You
Almost any business out there must have a designer or a design team. This team ensures any branding matters concerning promotion and e-presence are handled in a professional manner. In reality though, there are many business owners at the start up stage exhausted with business operating expenses that are trying to save on design and marketing and do it themselves. Therefore, I decided to share some essential graphic design tips on designing a print newsletter, announcement or a simple flyer to ensure that the professional image of your business is maintained.
- When in doubt use Helvetica or Helvetica Neue. Helvetica is professional, presentable and well designed typeface.
- Limit use of color. Unless professionally designed, the text in various colors may cause psychedelic associations and is very hard to read.
- Avoid using small resolution images. No image is better than a bad image.
- Use a couple of font sizes. For example, your call to action can come in a big bold font and your regular text can be much smaller. If you are designing an announcement message, which has to be seen at distance – enlarge the text to serve the purpose.
- Never use central positioning of your text! Central positioning is possible in some cases but has to be identified by the professional designer. Stick to the flash left positioning. (Left to right)
- Take advantage of white (empty) space. It allows your customers’ eyes to rest and concentrate on important information.
The above graphic design tips won’t help you to create a superstar print promo. It will at the very least assist you in eliminating common design errors one can observe on a daily basis. Ideally, your designer will work for you while you are working on your business.
Do you work with a graphic designer on a consistent basis?
Now days, one cannot even imagine of making the business developed without having a good presence online. Online marketing or internet marketing has become one of the most popular ways to develop your business. One cannot do its business without taking services from a good internet marketing company and creating a presence online amongst top rankers in search engine results.
The internet marketing service providers create an online presence of your business. They make your website and business visible in the eyes of millions and millions of people through online marketing. It fetches you the exposure that all aspiring businesses dream about. It brings visitors to your website and potential customers who would be interested in your products or services.
The internet marketing company promotes your site all over the web. No matter what your site deals with, the online marketing company takes up the services and presents it in front of the potential clients. The clients get to see closely what your company offers, and how well your business can benefit them. They even get to look at the pros and cons of your company or the business.
However, now comes the point how one can bring his/her business into the notice of public. In that regard, we have to talk about social media optimization (SMO). SMO is a process done with a lot of planning and preparation by the firm. Optimization of comments, postings, blogs, opinion polls, images, videos micro-blogs, social news, RSS Feeds and others are all included in search media optimization.
Another great way to promote your business is search engine optimization, which is a tool to improve the visibility of your website in search engine’s natural or unpaid search results. Writing relevant content, using proper keywords, all include in the process of search engine optimization.
Thus, it is to be concluded by saying that internet marketing is becoming the most popular way to develop your business and bring into the impression of public.
What are your thoughts on having an Internet marketing company take over?
Are You Touching Your Clients In The RIGHT SPOTS?
“Your brand is just your company seen through the eyes of others” - the quote by Arlene Dickinson nicely alludes to today’s topic. Are you in charge how your company is perceived through the eyes of others? Do you want to gain control, engagement and brand awareness through touching your clients in the right spots – using brand touchpoints?
Brand touchpoints are any pieces of media, collateral or marketing that creates any type of contact with your existing or potential clients. Some touchpoints are obvious such as marketing brochure, promotional coupons or a website. The subtler touchpoints include product manual, post sales support or a survey.
In the illustration below you will notice that brand touchpoints generally divide into pre-puchase, purchase and post-purchase categories. Each area offers various ways how to engage your client and tell your brand story to encourage the sale and ongoing relationship. Continue Reading →
Print Media Advertising Can Be Your Friend
Some industry experts are certain that print media advertising is dead. Long live online! Personally, I don’t think print is dead but is has changed. The ROI is less measurable and the opportunity needs to be explored thoroughly.
If you’re thinking of investing in print media advertising, here are a few tips to help you.
1. Don’t advertise for the sake of advertising.
Before you say Yes, ask yourself – and the publication these Qs:
(a) Is this going to have impact?
(b) Who reads this publication anyway? (Every publication should have stats to share)
(c) Is my message relevant in this medium?
2. Your logo doesn’t need to be so honkin’ huge. Continue Reading →