Using Bold and Italic Font
Should you be using bold and italic font in your copy? Yeah! …and also, no.
Bold font! It’s easy to read. It stands out on the page. It draws the eye in. Why not use bold font?
Using Bold and Italic Font
Writing A Blog Post – Speed it Up
If You Plan Writing A Blog Post Is Easy.
Writing a blog post, how long does it take you to? For some, it’s 2-4 hours. Is that why you haven’t updated your blog in four months? Continue Reading →
Punctuation : Don’t over do it
Punctuation : Don’t Over-Punctuate
Today’s post is a punctuation rant. Let me start with a disclaimer – I actually really like using punctuation effectively. If you’re on our newsletter and have downloaded our free e-book on editing your own work, you can read all about my affinity for the serial comma. Get it here.
My gripe is with exclamation points and overuse of multiple periods…like when someone wants to tell you something but they’re afraid how you’ll react…so they just sort of write it…in an uncertain…indirect way… Continue Reading →
Word Limits On Your Web Copy Is…
Have You Set Word Limits For Your Web Copy?
In a previous post I wrote about people consuming content on their mobile phones. Owen also pointed out that 81% of people read email on their mobile devices. On that tiny little screen, readers really need copy to get to the point, in as few words as possible. For that reason, setting word limits on your copy is important – then make sure every word counts.
Even on a regular computer screen, too many words will leave readers bored, confused, or frustrated. As a rule, I limit the length of my copy to about 300 words per page (with a few exceptions). I want to be sure that the important stuff is in the first few lines, and where possible, summarized at the end where readers’ eyes are most likely to fall. I like to appeal to the people who tend to scan blocks of content quickly, get what they need, and move on. Because nowadays, that’s almost all of us. Continue Reading →
Target Market Research Before Writing
Research Your Target Market Before Writing Copy
Your target market isn’t “all YouTube users” any more than it is “everyone who rides a bike”. Millions of people might use your product, but if you try to talk to them all at once, you’ll lose more than you gain. Break it down to a small group and then talk to those people directly. Maybe your product appeals to dog owners. Small dogs? Big dogs? Men or women? Budget pet owners or weekly groomers? Don’t say “all of the above.” If everyone could benefit from your product, they’d all already own it and you’d be a millionaire.
The point is, when you write copy you need to write for a specific segment of the entire market for products like yours. Better yet, write for a specific person. Create your “customer avatar” by visualizing the perfect person for your product or service.
Ask the following questions and be as specific as possible:
- Is your perfect customer male or female?
- How old are they?
- Where do they live?
- How much money do they make?
- How do they get around (transportation)?
- What level of education do they have?
- Do they own or rent?
- Do they live in a condo or a single family home?
- Are they married or single?
Continue asking questions until you can picture every detail about that perfect customer, as if they were sitting right in front of you. Then write your copy for that person.
Who is your perfect customer?
Sales Copy Writing With A Marketing Concept
There are many definitions to a sales copy. Simply put an online sales copy is content on a web platform that influences a consumer to take action. For decades sales copy writing has evolved and has been one of the contributing factors in the success or failure of a website. There is an art to writing web copy that sells and sometimes this art can take a few months of practise to perfect this skill set. You can test many different copies to find that sweet spot.
Any marketing grad student will tell you the meaning of this Acronym AIDA – In fact your sales copy headline also follows the same concept when it comes to being a successful influence.
A – Your headline needs to be attention grabbing
I – Tap into your potential prospects interest
D – Ignite the your audiences desire
A – Prompt or influence the consumer to take action
Now there are many results from effective sales copy writing. The impact of a successful copy can be highlighted as follows
- Influencing audience towards a certain direction
- Engaging the audience to talk, converse or share your pages
- Sell products or services
- Creating a mass following
- Promoting an event or workshop
- Building credibility
What factors do you focus on when writing out your sales copy?
Direct Marketing Main Component
The Make Or Break Component Of Direct Marketing
Direct Marketing is a rather broad category so I will narrow it down to 3 forms of media; a direct sales call, an email or a direct mail piece. The difference between Direct Marketing today and Direct Marketing 15 years ago is that we can use the internet to help us build relationships, capture leads, process sales and view important data and metrics.
Let’s break down marketing as a whole. There are 3 components of ANY marketing campaign;
- The Market (exactlywho is your market),
- The Media (how the message is sent)
- The Message (what you’re saying).
The F Rule
The F Rule
Some people read information from beginning to end, and others skim quickly, looking only for what’s immediately relevant to them. Skimmers generally “read” copy in the following way (The F Rule):
1) They read the first line (that’s the top of the F)
2) They read the first word or two at the beginning of each line (that’s the vertical part of the F…see where I’m going with this? Continue Reading →
Sales Copy
6 Different Types of Sales Copy
The following sales copy below is used for different intentions.
· Traditional Long Tail Sales copy which contains more information on the product, the benefits, testimonials and overall more content found on such page. This is commonly found when promoting a list of contacts that know of your brand.
· Short Sales copy generally covers the basics and focuses on brief content that is easy to understand which works better on a cold list or organic traffic.
· Video Sales copy Continue Reading →
Headings – How to Use Them
Using Headings in Your Web Copy
Headings are more than just a title. They make it easier to read on a screen. They make it easier to locate relevant information. They make it easier for Google to find you…if you use them correctly.
A heading in web copy is great for two main reasons:
1) Readers scan them quickly, so you can put important content in them; Continue Reading →