The Make Or Break Component Of Direct Marketing
Direct Marketing is a rather broad category so I will narrow it down to 3 forms of media; a direct sales call, an email or a direct mail piece. The difference between Direct Marketing today and Direct Marketing 15 years ago is that we can use the internet to help us build relationships, capture leads, process sales and view important data and metrics.
Let’s break down marketing as a whole. There are 3 components of ANY marketing campaign;
- The Market (exactlywho is your market),
- The Media (how the message is sent)
- The Message (what you’re saying).
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Will Social Media Replace Email Marketing?
At the moment e-businesses that focus on wanting to help visitors by giving good and
free content away seem to be the huge list builders. If you focus on relationship building and focus on working that trust with your followers the sales will come! Like any other sales process you need to show your character, build trust and win your audiences. It’s now even more important today to focus on this if you want to succeed at influencing your list to make buying decisions. Email marketing is still a common trend today and there are living signs of successful businesses out there that have applied this marketing strategy as a way to create recurring revenue. Your audience is getting smarter hence you need deliver relevant knowledge with blinding speed. Continue Reading →
Email Marketing Metrics And What To Avoid?
There are many different email marketing metrics you can gauge on an email marketing campaign however the most common benchmarks are:
- Open rate – the percentage of users/ followers that have opened your email
- Bounce rate – the percentage of emails that failed to reach the users due to filters or bad email address. This also evaluates your deliverable rates.
- Call to action – the type of action you want users to take when reading your email
- Analytics- traffic statistics if you are sending users to a certain link or page
- Retention- the amount of users who have chosen to opt out from receiving emails from you in the future. Continue Reading →
Email Marketing Trends
With the current times companies are now forced to give value to their list. Companies are becoming more aware that there is a need for change and with increasing mobile usage in the world. Smart phones have changed the formatting for Email Marketing. 51% of phone carriers in the United States are mobile users. The chances of an email viewed on a smart phone are very high. Consumers now check their personal or business emails through their smart phones. Phone sales overlap computer sales at increasing percentages.
Companies have started getting better at being human. Continue Reading →
Mobile List Building By Nat Green
Mobile list building is needed. What is it that every single successful business does and yet so many small businesses still fail to do?
- Provide quality products and services?
- Pay their taxes on time?
- Hire great staff?
There are all sorts of things that you should be doing in your business but for now, we’re talking about building a profitable database of prospects and customers.
Whether it is mailing addresses, email addresses or phone numbers, without compiling a list that you can send out future offers, promotions or event notifications to, you’re leaving a lot of money on the table…and none of us want that now do we? Continue Reading →
Is Email Marketing Relevant? By Bosco Anthony
Email Marketing has been a strategy for businesses to communicate and market new prospects and existing customers and followers through a series of emails consisting of content, information and offers.
Lately the harsh truth about email marketing is that its been an avenue for a lot of entrepreneurs to dump sales offers onto their list with the hopes of selling at every given opportunity hence the stigma attached to it.
The fact is there is so much recycled information out there that list saturation due to the heavy sales process causes a hindrance and a challenge for most online businesses today. Yet there seems to be Continue Reading →
Science of Email Marketing
I’ve noticed those who don’t have an email marketing plan are convinced email is a thing of the past, a waste of time or invasive.
Those that are successful online ALL have an email-marketing plan!
The turning point for me from example 1 to example 2 was when I watched this 1 hour webinar on ‘The Science of Email‘ by Dan Zarrella from HubSpot in Feb ’11. Continue Reading →