WordPress Schedule Fix

Posted by Bosco Anthony on October 29, 2012 in Blogging & Landing Page - 1 comment
WordPress schedule fix

WordPress Schedule Fix – Failed Posts

Here is a WordPress schedule fix.. Find missed scheduled posts and it republishes them correctly. Checking every 5 minutes for posts that match the problem.

I have been promoting the importance of a blogging calendar for the past few months. Well recently there have been complaints online from many bloggers that there have been experience many instances where their blogs that were set to auto publish in advance missed its schedule. At first I thought this was a hoax but I got to experience this first hand when one of my clients had the same challenge. After much research we found out that with the new word press update a few blogs were affected by the auto publish features which stalled an effective publishing schedule. Continue Reading →

Time Management Tips For Blogging!

Posted by Bosco Anthony on September 2, 2012 in Blogging & Landing Page - No comments
Time Management

Blogging Time Management Tips!

There is so many tips and strategies that will help elevate your blogging game. I decided to cover some of the most important time management strategies that I have developed in the course of the last few months to really get me blogging more efficiently.

 

The basics (time management)

  • It is important to give yourself time blocks where you do not have any urgent distractions. I became so quick at blogging that a 15 minute time block is all I need to write out one post.
  • Balance out your time on research and writing. Over months of practise it takes me 10 minutes to research a topic and even less time to figure out how I am going to position out my blog. Having an opinion comes easy because it is control of my own thoughts.
  • Create a task list when blogging and stick to a daily schedule. When I research great pointers I tend to write them down on a list so I am sure to cover them on my blog post. I call this the content bank and when I am in need of content this is where I go to make a withdrawal of content. Continue Reading →

Punctuation : Don’t over do it

Posted by Jessica Oman on August 8, 2012 in Blogging & Landing Page, Copy, Tools & Tips - No comments
blog writing

Punctuation : Don’t Over-Punctuate

Today’s post is a punctuation rant. Let me start with a disclaimer – I actually really like using punctuation effectively. If you’re on our newsletter and have downloaded our free e-book on editing your own work, you can read all about my affinity for the serial comma. Get it here.

punctuation

My gripe is with exclamation points and overuse of multiple periods…like when someone wants to tell you something but they’re afraid how you’ll react…so they just sort of write it…in an uncertain…indirect way… Continue Reading →

WordPress Tips – Be Safe From Hackers

Posted by Michelle Castillo on July 22, 2012 in Blogging & Landing Page, Tools & Tips - 1 comment
WordPress

Is Your WordPress Website Safe From Hackers?

A few months ago, just as we were about to launch a new WordPress website, I received an email early one morning from the client telling me that one of his friends had tried to look at the site only to be redirected to some other completely different domain selling some weird product.

 

I went to the site myself and could find no obvious problem with it. Everything was loading properly and it looked great. It took me a while to discover that the website was redirecting to the unknown site only when people clicked on results from search engines. It did not happen if you went to the site directly. I realized then that I was probably dealing with a smart piece of malware. Continue Reading →

Business Blogging Is No Longer…

Posted by Owen Clark on June 27, 2012 in Blogging & Landing Page, SEO, PPC & Analytics - No comments
Business Blogging

 Optional, Business Blogging Is Critical!

Business Blogging is no longer optional it’s critical.  Ask any search engine optimization (SEO) person if fresh content helps search rankings and they all have to say yes.  Yet I do not know one search company that provides fresh content for their clients’ sites.  Blogging is part of SEO now.

 

Get your staff to blog for you and give them loose reigns.

 

Scenario 1

Employee A posts a blog that is totally false and misleading to the consumer.  What is going to happen?  The post goes public, and before you know it, comments are riddled all over the Internet.  It may even start to go viral.  Employee A will get fired, the company gets tons of negative exposure – but more importantly the company has the spot light and can show the world it knows what it is doing.  If it can’t show the world that it knows what it’s doing, then they should keep a lock down on social media and business blogging.  But what does this say about the company itself?  Nothing good.

 

Scenario 2

Employee B is hired to write awesome blog posts  This in turn creates new visitors to the company’s brand, which creates new clients over time.

 

Scenario 3

The company removes most restrictions.  Outside of internal policies, there are also legal laws.  If you break those, obviously you must pay the consequences.  Imagine a financial guy blogging about an insider trading deal.  That would be a fail, right?  I would go so far as letting all employees blog on your company’s website.  You should however have a copyeditor or trained HR manager proof the posts before they go public.  Make your policies simple, easy and be as transparent as possible.

Business Blogging

Hubspot statistics show the more your company blogs, the more business you get.  90% of companies that blog daily report new clients, and 70% that blog weekly report new clients.  You can’t argue with statistics.  Business Blogging works!

 

Business blogging has many more benefits to:

  • You create conversations around your brand
  • Gives you something to say on social media
  • Shows the world that you are an expert in your industry.

 

What are your thoughts about letting employees’ blog?

Blogging Checklist

Posted by Owen Clark on June 19, 2012 in Blogging & Landing Page, SEO, PPC & Analytics - 5 comments
Blogging Check List

Blogging Checklist

Here is your blogging checklist, like a flight plan there should be a routine or system to all your blog posts.  Of course there is no point going over your flight plan or checklist without an airplane.  First things first, get your self a blog.

 

Why on earth do I want to blog?  The benefits and reasons are to numerous to fit into this post.  The fact that Seth Godin says you should do it should be enough.

 

Your Blogging Checklist

Blogging CheckList

  • Write Blog Post
  • Review post and spell check it (yes I know I need to get better at this :-)
  • Bold key points and format the post so it’s easy to read.
  • Insert a picture and select it as the feature image
  • Make sure there’s an author
  • Select category(ies)
  • Create sub categories or tag(s)
  • Use WordPress SEO by Yoast Plugin

 

By posting a blog 5X a week I knew my learning curve would be accelerated and if you know all this stuff you are certainly ahead of the masses.  Good on You!

 

Inserting an image and setting it as the feature ensures that when the post is shared then that image is the one that shows as a thumbnail preview.

 

How many blog posts have you seen written by ‘ADMIN’, make sure you can set the author to a person.  Add a new user for every guest blogger.

 

Your blog probably has a theme that it talks about, create categories, this blog has 10 categories, you can see them on the right side column.

 

WordPress SEO By Yoast is my best friend here is a short video tutorial.

 

Couple of other things, please have share buttons on your posts and also have a call to action above the fold on your website.

 

What was one thing you got from this post?

A Call To Action RANT

Posted by Sam Araki on June 17, 2012 in Blogging & Landing Page, Tools & Tips - 1 comment
Call to action

Here is my call to action rant!  If there is no call to action above the 1st fold telling your visitors exactly what you need them to do, you have a crap site.What is Your Call To Action?

I’m usually a pretty calm guy … I can take most stuff in stride and as a marketing agency we do our best to set expectations and work within the parameters our clients need us. But it feels like for the past few weeks I have had this rant building up.

If your website is crap it doesn’t matter if you’re #1 or #100 … it’s not going to work for you, it’s not going to get you leads, it’s not going to get your customers, and it definitely won’t make money for you. Continue Reading →

Sales Copy

Posted by Bosco Anthony on May 28, 2012 in Blogging & Landing Page, Copy - 2 comments
Sales Copy

6 Different Types of Sales Copy

The following sales copy below is used for different intentions.

·      Traditional Long Tail Sales copy which contains more information on the product, the benefits, testimonials and overall more content found on such page. This is commonly found when promoting a list of contacts that know of your brand.Sales Copy

·      Short Sales copy generally covers the basics and focuses on brief content that is easy to understand which works better on a cold list or organic traffic.

·      Video Sales copy Continue Reading →

Value Proposition

Posted by Guest on May 17, 2012 in Blogging & Landing Page, Sales Marketing - 4 comments

Value Proposition, Here Is Why Every Website Needs One

 

value proposition

A Value Proposition. It’s a Headline on the front of your site that immediately separates you from the competition, and shows the value of what you do.

It’s not a tagline, it’s not a great pithy statement like “Love the Skin Your In” (L’Oreal) If you have a great level of clarity about the value of your business, creating a value proposition is an easy thing to do.

Here’s the secret formula for creating your value proposition

1.    Start with a Headline: Continue Reading →