3 Landing Page Lessons From Costa Rica Where The Streets Have No Name
What good is Google Maps when there are no street names or house numbers?
This is life in Costa Rica. Cell + 3g access on the most remote beaches…but no roads to get to the beach. Granite countertops inside…and rusty barb wire fences outside.
Locked inside this dichotomy are a few valuable landing page lessons and selling online.
1) You can’t please everyone. Some people complain development is ruining the country. Others complain about the relaxed nature or lack of development. Still, there is a group that gets it and just love it here.
Your product will never be able to please everyone so don’t try and say it does on your landing page. Speak to the people who get it and ignore the rest.
2) Sometimes old, ugly or just plain weird actually works. If your website is outdated but packed with personality and authenticity it may be doing you a favour. Think twice before you hire someone to turn it into a cookie cutter site or turn your personal message into corporate clichés. Depending on your industry and audience Continue Reading →
Content strategies have been a rising trend for any online presence. There are 7 key stages to content curation and strategy.
Keyword Research -This is when you determine what the popular demand is on keywords that could lead to your web presence. The more topics you cover around those popular keywords the better the chances of your listing appearing on a search engine results page.
Content Curation- Is the act of discovering, gathering and presenting digital content that surrounds a specific matter. The supply of information can come from various outlets and platforms. The more information you gather the more you can elaborate on. It’s important during these times to stay current.
Rules and Guidelines -This is a stage that determines the guidelines and parameters of your content. The expectations on how the content will be presented are just as important. This is where your content is created and finally ready to be passed on to the next phase. Continue Reading →
Creating Content For Your Business Internet Marketing strategy
I don’t know what to say? is the most common thing I hear from business people who do not participate in social media and more importantly they are not creating content for their business’s Internet Marketing strategy.
Here are 3 ways to create content.
What are your FAQ’s?
When you respond to a clients question via email you have essentially written a blog post. The problem is that it wasn’t posted on a public forum. If you know how to send an email then you know how to publish a blog post. With email you press the send button and with a blog you press the publish button. Send your client the link to your newly published post. Google can now see it and you never have to answer it again. Copy and Paste the link to your next client who asks.
How To Make Sure Your WordPress Settings Make Your Site Visible To Search Engines
Today we will cover the last segment of ” Taking advantage of your WordPress Settings ” by talking about the two most search engine friendly modifications you make in your WordPress Settings area: “Privacy” and “Permalinks.” You could be hiding your site from search engines and not know it!
Make sure you check “Allow search engines to index this site” or you will not be visible on Google!
I Hate Those Long Copy Sales Letters but My Coach says They Work…Do They Really?
Oh man Owen is going to kick my ass for this one. When I started writing for ByzBlog I told him I would only write 1-2 articles off topic….This is like number 4 or 5.
Actually, you know what, I’m going to keep this one on topic. OK, here we go.
Today’s lesson is: Sell To The Buyer and for god’s sake, use long copy.
The #1 question I’m asked is “Long Copy or Short?”
OK, that isn’t true. Since I’ve been sunning in Costa Rica the #1 question I’m asked is…well, I can’t really understand what most people say to me here but I’m pretty sure it isn’t about copywriting.
Have you noticed how all over the map this article is yet? Somehow you’re still reading. That’s really weird, because I thought people didn’t read anymore. I think what is meant is that people don’t read boring, poorly written stuff, or things they aren’t interested in.