Six Free Tools For Twitter Analytics
Social Media is still emerging and there are debates about its value and ROI. Most businesses are putting a lot of efforts on it as a channel to acquire quality traffic to their websites, and increase sentiment and passion, which I consider branding. Here are six free tools to look at your twitter analytics.
If your business is dependent on social media, you need to audit your effort once in a while and find out how well you are doing this can be a scary and misleading depending on your business objectives.
If you want to audit yourself or see the trends on twitter, here are six great and free twitter analytics tools.
Topsy helps you see the trends for mentions and compares up to three domain names, twitter users, or keywords. This is a great tool to compare mentions on your account versus your competitors. You can also see the actual mentions below the chart in tabbed format or on a separate page by clicking on the chart. Continue Reading →
Add Facebook Insights To Your Website
An interesting insight that every online business owner needs to know is the impact of social action on their content, for example how many visitors it generated to your website? or distribution of a content as a result of social engagement?
While there are different free and paid tools for this, facebook has done a great job to provide detailed information if you are ready to go through a simple three-step process to set it up.
To begin, go to facebook Insights. On the top right, click on the green button then enter your website’s domain without http or www.
Don’t close this screen, just copy the generated meta string and paste it to your website header above <head> tag. Make sure it is copied on all the pages. Continue Reading →
What’s wrong with Pinterest URL tagging?
People are exceedingly pinning on Pinterest and it is rapidly becoming a competitive source of traffic in the social media world; there must be something seriously important going on down there.
As a business owner and marketer, you shouldn’t ignore the power of this tool for acquiring traffic, and when it comes to that, I love to set up marketing campaigns tracking all the pins’ URLs.
A strong policy I follow is that no posted URL goes on Pinterest before I create a tracking campaign, so the first time I used Pinterest, I tagged all URLs before pining, saved, and wops! it wasn’t there. I tried again, thinking there might be something wrong with my URLs, well, you never know, right? Then I tried the Pin It widget, and Pinterest bookmarklet, and yet it’s not there; what’s wrong with Pinterest? Continue Reading →
Are You That Weird Stalker That Knows Too Much Are You Remarketing
Have you noticed that when your browsing the internet the same banner ads seem to pop up? The strange thing about these ads are, they are from websites you are familiar with. You might be wondering how and why this strange Continue Reading →
Social Media Analytics Simplified
In most cases, Social Media is the best source for acquiring quality traffic to a website. Due to the complex and intertwined interactions in your social media networks, this makes it quite difficult when it comes to Social Media analytics.
In my opinion, within the context of Traffic Acquisition, there are three major KPIs to consider for measurement with regards to your online presence in the social media world. They are:
- Actions, when someone, including you, takes the initiative such as Like, Share, Re-Tweet, Comment or so on. This creates opportunities for acquiring traffic form social media networks.
- Reactions, when someone visits your website as a result of Actions, and engages with your content.
- Revenue, where Actions and Reactions result in sales.
No matter what your analytics BFF is, measuring the Action is about tracking all those Likes, Shares, Comments and similar, and in analytics language, it is usually a click tracking which constitutes a little bit of coding.
Measuring Reaction however is about looking at traffic Referrals and filtering it out by known social media networks, or if you have tagged the URLs, checking out the Campaign report. In most cases you do both, simply because we have control on our Actions, but not much on others’.
Using Google Analytics makes you very lucky because there is a way to get a report for Reactions simply by looking into Traffic Source > Social > Sources. This was added to GA reports earlier this year and is a very comprehensive way of looking into your social media efforts. The report shows where actual traffic originated from more than 400 social media networks and saves you a great deal of time.
On the Page report, you will see which social media networks drive the most trafic and a Conversion report is an absolute gold mine for your business; it gives you a clear understanding of which network generates better sales on your website.
You may want to segment the report to see the impacts on a specific content or section of your website, or to see which keyword performs better in your AdWords campaigns. If you have already set up event tracking for measuring Actions, it is a great idea to create a segment and figure out which Actions generates better Reactions.
I love social media analytics, hopefully you love it too by now!!!
Competition Analysis; Find Out What “They” Are Doing (Part 3 of a 3 part post)
Recap for Post #2
- If your online business is NOT built upon a strong foundation; in a market with a sufficient demand and relatively low competition, your idea may crumble or will be too costly to test.
- Initial online market research can be conducted using the Google keyword tool; Brainstorm interests and write down variations of key terms people might type into Google in relation to those interests, repeat until you find a viable niche market.
The next step is taking a look at your potential competition and then determining what direction you want to take with your website. Continue Reading →
(Part 2 of a 3 part post) on Niche Marketing
To re-cap from Post #1:
- Ensure that you think about providing a solution as oppose to providing a product. The reasons are: #1 why spend time on product development when you have no idea if there’s an existing market for it. #2 If your website is designed to solve a problem and be a source of information you will always win in the long run. If you have no product yet, generate traffic by getting ranked in search engines for low competition keywords and build that way.
- An online niche market is a group of people or keyword groups with a healthy monthly search volume in relation to the amount of competition (PPC and Organic Rankings). The idea is to quickly test a market (group of keywords) at a relatively low cost
- Think of business ideas based around passions, experiences, or genuinely interested in learning about. This will ensure you have enough of the juices to follow through with the idea. For example; You will have to produce some sort of content for your market. (Eg. writing about something you care nothing about…is boring and it sucks)
Now let’s find us a juicy niche market using the Google Keyword Tool, a blank slate and an open mind.
When I was a niche marketing mentor a few years back, I used to give students a fun exercise. Here’s what we did:
- write down interests on cards.
- re arrange the cards ranked by level of interest
- think of and write down as many terms people might type in Google that is related to your interests
- plug those simple search terms into the google keyword tool in different variations (focusing on 1 area of interest at a time, this may take a few hours)
- After looking at the results choose about 3 areas of interests that had a group of quality keywords with at least 1000 combined EXACT global monthly searches (note; volume isn’t everything)
Let’s use Golf as an example of an interest
Keywords: [buy golf clubs], [golf accessories], [golf tips], [putting tips], [how to improve my drive], [golf memberships], [golf coach]. These keywords have some sort of “intent” and they are in different niches and sub-niches.
Note: you may discover (by accident) markets you would have never thought of, this can lead to awesome un-tapped niches.
Stay tuned for the next post on validating your market and how to profit from your idea.
The Little Sites Provide Online Traffic Too
We’ve all heard the hype of being found on the first page of Google. But what about those smaller search engines and directory sites? You do see the value in getting your business found everywhere don’t you? Online traffic has many sources.
While I’m not a big fan of the larger paid directories such as CanPages and Yellow Pages (I just don’t see a huge value in paying oodles of money each month just to be lumped in with all of your competitors), I do think that being listed in other websites such as Hotfrog.ca, CanadaOne.com and ByzHub.com help with your online traffic and are a good idea for a few reasons. Continue Reading →
How To Exclude Internal Traffic To Google Analytics
An important consideration in correctly setting up Google Analytics to avoid any data collection that skew a report, a major source for this kind of data is your internal traffic, especially if you have a big team generating traffic to your website.
Excluding traffic from a specific IP address is a popular method that perfectly filters out all web analytics data from all IP addresses you use to connect to the Internet. You have an option to filter out one or more IP addresses or IP ranges. However it has more cons than pros:
- Technically impossible if you don’t have a static IP address.
- Need to update when IP addresses change, like switching to a new internet provider.
- In a shared office, all local traffic from the office will be filtered.
- Won’t help when taking your computer to a coffee shop or a client meeting and using other networks with different IP addresses.
Using that method needs one or more filters on a profile, remember not to add a filter on the default profile unless necessary, always add a new profile first, and then follow these instructions to create an IP exclusion filter.
To overcome the issues with the above method, I suggest tagging your computers / browsers by setting a cookie on every internal device and then create a filter to exclude traffic from those devices.
To do so, add a new page to your website, and in addition to Google Analytics Tracking Code, add below line of code to the body of the page:
Now create a custom filter to exclude traffic from all the tagged devices. Use following settings:
If you don’t know how to create a custom filter, read these instructions here. Now visit the page with all your browsers on local computers to set the cookie everywhere.
Important Note: This page should be hidden from regular visitors, otherwise there will be risk of loosing all your traffic.
Now you are set, even if you take your laptop with you to a meeting out of the office, your traffic will be filtered.
Like the other method you also need to add this filter to all profiles except the default, and don’t forget to to visit the page every time you install or upgrade your OS or browser, or when you buy a new computer.
Online Niche Marketing (Part 1 of a 3 part post)
The reason why I didn’t use the word “needle” is because a needle in a haystack just seems to daunting a task. Online niche marketing, particularly, the critical step that involves finding a niche market, just shouldn’t be that difficult.
Let me break down a few things first:
A niche market is; A group of people who are actively searching (online) for solution to a problem, while not finding too many relevant results. In other words; A healthy demand in relation to supply. A thing to remember, the supply is your competition, and competition isn’t a bad thing as long as there isn’t too much (more on this later).
The golden nugget is; Continue Reading →