Is It Safe To Connect With Somebody You Do Not Know Online?

I was asked this question “Could you please answer if it is safe to connect with somebody you do not know online? The immediate answer is absolutely YES! Let’s focus on the social sites with business in mind. On LinkedIn there is a message Continue Reading →

Things To Look For When Hiring a Social Media Manager

Hiring a Social Media Manager can be a tricky proposition these days.  Anyone can wake up in the morning jump out of bed and declare “I’M A SOCIAL MEDIA EXPERT”!  There is no governing body, no standard for practice and no rules to Continue Reading →

A few weeks back, we published a post about “wowing” your customers by giving them more than they expect. Well, I thought I would build on that post by giving you additional suggestions for creating an incredible experience for your customers and prospects (whether they purchase right away or not.) Continue Reading →

VCP - Visibility, Credibility, Profitability

I learned the VCP process through BNI. Visibility, Credibility, Profitability are the steps you need to go through when doing any new business venture.  I have said many times that social media is networking and that networking is building relationships.  Which means social media is building relationships.

Visibility

As a start up what is the first step?  Visibility is the 1st step, you need to be visible to build trust, you need to be visible to show you know what you are talking about, you need to be visible or you will be out of sight out of mind. Continue Reading →

REALIZE THAT YOU ARE NOT IN CONTROL OF YOUR BRAND.

You only set the initial vision and desired direction for your brand. Even though your initial brand identity is determined by you and your brand development expert, your audience is the true boss of it in the end.

Branding isn’t a one shot deal, it is NOT an event. Branding is an on-going juggling act of continually tweaking your brand foundation and brand experience through research and conversation. If you’re not tapping into those conversations with your audience, how do you know what their real impression of you is? How do you know WHY they buy from you? What they were looking for before they bought from you? Continue Reading →

Online Conversion Does Not Always Fall On Your Internet Marketers Shoulders

Internet Marketing is a multitude of online strategies working together to ultimately get you new business. Do you know your online conversion rate? No matter how many strategies you have it comes down to converting the people you touch.

What and how do you figure out your online conversion? This is a tricky question because if you manufacture a product like I do (Speed-Sew) then its not as simple as seeing how many tubes you sell.

I do Internet Marketing for Speed-Sew to bring awareness to the product, to get people talking about it and to have another medium for people to reach out. Continue Reading →

Have You Thought About Doing A Daily Deal ?

Daily deal sites like Groupon, Living Social, Social Shopper, Deal Canada, etc. and etc. – they are big and small, they can give you a healthy customer base or they can shatter your business in pieces leaving you crawling in exhaustion. To be or not to be… Rhetorical question? How to win from running your business on 70% off deal steroids injected in your business blood stream?

• Ensure that all of your branding touchpoints are in place to maximize all of your efforts and justify the sacrifice of discounting your services. When your new clients come through the doors your business must make the best first impression possible. Review your signage, sandwich boards, logo, brochures, business card, website, general cleanness, etc. – refer to this brand touchpoints article. There is no second chance! Most clients are coming to your business only because of the daily deal discount – its now up to you to keep most of the fish in the net. Continue Reading →

Twitter Followers

“Self-obsessed, potentially dodgy behavior never interacts” sounds like a conversation two women would be having about a bad date. Instead these are descriptions on the Twitter report I received from Twit Clean. Thanks to Owen recommending it in his article “Social Media Noise,” I gave it a try. I’m not a computer whiz, and was just getting the hang of Twitter so I was surprised when it said I was following 1,349.  Where did they come from if I didn’t connect with them? They’re called robots. Once Twit Clean ran the scan, they found 932 of the 1,349 people I was following were in fact twits …my words not theirs.

I was fascinated with the categories Continue Reading →