Working For Free Is Bad!

Posted by Coach Kyle on November 24, 2012 in Sales Marketing - 2 comments

WHY are you working for free or close to it? If you don’t value the work you do your customers won’t value you either!

The answer I here most often is…“I’m working for free to get more experience or to build my knowledge!”

Do YOU have more experience or knowledge than the person you are doing work for? “YES” …then, ask to be paid market value for your services. STOP working for free!

If you are going to volunteer your time to build your knowledge and experience then volunteer for an organization that could truly benefit from your expertise, (i.e. the United Way, Big Brothers/Sisters, Children’s Hospital etc) Not only will they truly be grateful for your efforts, you may meet some great people who may actually pay you in the future.

Working for free Continue Reading →

Rates ,… Asking For More Money

Posted by Coach Kyle on September 4, 2012 in Sales Marketing, Tools & Tips - No comments

Rates ,… Asking For More Money

Rates depend on many things. When I started my business as a Business COACH there was no pricing model for me to follow.

I asked around to find out what other coaches were charging and to be honest I was completely shocked by my findings. Coaches were charging clients anywhere from $300 -$3000 or more per month for an hour a week of coaching 4 times a month.

That is a pretty big spread in my mind and the main difference between a $300 per month coach and $3000 per month is coaches who have systems and confidence to ask for more make more! Continue Reading →

Sales Processes And Scripts Online And Offline

Posted by Coach Kyle on July 11, 2012 in Sales Marketing - No comments

How To Create Sales Processes And Scripts

One the most common issues business have today is they lack Sales Processes and or Sales Scripts.

There are usually 3 reasons why this occurs sales processes

They don’t want to have this kind of detail to follow
They say it feels uncomfortable to use (“it doesn’t sound natural/like me”)
They don’t know where to begin

Here are the 11 things Continue Reading →

Success How Do You Breed It?

Posted by Coach Kyle on June 20, 2012 in Sales Marketing - 1 comment

Success

BELIEVE…it is the theme of the movie “Polar Express” a story of Christmas and Santa Claus. It has been a family favorite and a Christmas Eve tradition since the movie was released years ago. Success

In order to have success “YOU MUST BELIEVE” it is possible. I help breed that thought process with my family, friends and clients. I BELIEVE in them, in many cases when they don’t believe in themselves. Continue Reading →

Passion Is Important For Business Owners

Posted by Coach Kyle on May 22, 2012 in Branding, Sales Marketing - 1 comment

Why Is Passion So Important For A Business Owner?

As a constant learner and networker, I am amazed at the number of people who “tell me they love what they do”, but they do it in a very mono tone, life less voice. COME ON people, if you really love what you do, let it shine through. passion

People are constantly asking me, “Kyle you are so full of energy, passion, and enthusiasm, how do you do it?” I TRULY love what I do. I am excited to get to out of bed everyday, I wake between 4:30 and 5am WITHOUT an alarm clock. When I wake I recite and replay my positive affirmations everyday. I set my intention before I get out of bed. “I AM PASSIONATE” is one such affirmation. You have to believe it is true and you have to live it throughout the day. Continue Reading →

Internet Marketing Strategy

Posted by Coach Kyle on May 6, 2012 in Sales Marketing - 1 comment

5 Measurable’s for Your Internet Marketing Strategy

A GREAT business coach, will have systems that will apply to all businesses on and offline in all industries. Including your Internet Marketing Strategy. Although having a NICHE’ as a business coach is good, how can a coach who only coaches realtors (for example) add value to his clients if he/she coaches your competitors and gives them the same guidance and tools as he/she gives you?

A GREAT coach is a business GENERALIST and has vast experience in a variety of industries.

I hate to tell you this…but “You are all the same”!

I have talked to so many people that believe that their business is different and a coach can’t help them because “their business is unique”. REALLY? Business is business. It all comes down to 5 things you can control that result in 3 things that everyone focuses on.

Apply these 5 things to your internet marketing strategy as well as your offline strategy. Continue Reading →

Maintain Many Relationships

Posted by Coach Kyle on April 25, 2012 in Sales Marketing - No comments

How To Have And Maintain Many Relationships

I have always been the type of person who likes to have friends around. I have also always been natural connector of people. If you want or need something I have a friend or colleague that I can refer you to.

It is also known as 6 degrees of separation, with the Internet and social media, this concept is even smaller than 6 degrees.

Pay attention to what other people are doing and talking about. LISTEN! It’s a skill that takes practice, listen to what is not being said, listen for clues (aka cries for help). Continue Reading →

Target Market

Posted by Coach Kyle on February 9, 2012 in Sales Marketing - No comments

Identifying YOUR Target Market

Every time I meet with a new client, one of the first questions I ask is “Who is your target market/customer?”

Far to often, there is a very generic response,… “everyone or anyone can buy my product/service”

While this is a true statement, if you are trying to be everything to everyone you may struggle creating the business of your dreams.

How do you ID you target market?

Continue Reading →

Marketing W.I.I.F.Y?

Posted by Coach Kyle on January 19, 2012 in Sales Marketing - 3 comments

Marketing W.I.I.F.Y. – What’s In It For You? By Coach Kyle

Marketing is key. Do you know the 5 words that every single person your speaking to in person or online are thinking as they read your content or talk with you?

W.I.I.F.M. – What’s In It For Me? Continue Reading →

Increase Profit Guaranteed! (5 Ways)

Posted by Coach Kyle on August 11, 2011 in Sales Marketing - 1 comment

5 Ways to Increase Profit – Guaranteed!

Did you know that there are 5 ways to INCREASE profits?

Most people are looking for more customers, revenue and profit, …all of which are results of 5 ways. The results are impossible to change without changing the activity in the 5 ways.

1. Increase the Number of leads you generate

Increase Profit

2. Increase your Conversion rate of those leads

= Which give you Customers

3. Increase the Number of transactions those customers buy from you

4. Increase the Average Dollar spent on each transaction

= Which gives you Revenue

5. Increase your Margin/Price

= Which gives an increase PROFIT

Continue Reading →