Most web-savvy business owners have discovered the power of tapping into social media. But are you going far enough?
Don’t get me wrong, if you are active on the big social networks you’re on the right track. Statistics from Web Fuel revealed that in 2011 50% of Canadians were active social media users. 86% of those had Facebook accounts, with Twitter and LinkedIn gaining in popularity too.
Check out The Social Habit by Edison Research and you’ll find a similar story in the US, where over 50% of the population have a social network profile. Again, Facebook, Twitter and LinkedIn come out on top.
If you’re active on all three networks, these stats might reassure you that you’ve got social media covered. But you could still be failing to reach cultures different from your own, which will let you down when it comes to overseas business.
Here are some ideas on how to extend your reach. Continue Reading →
OWN THE CONTENT YOU OUTSOURCE!
There are countless benefits to outsourcing creation of content for your business, from illustrations and videos for your landing pages that you can have someone do for you on FIVERR.COM – to your logos and marketing materials that you order with professional agencies and studios. Continue Reading →
“Self-obsessed, potentially dodgy behavior never interacts” sounds like a conversation two women would be having about a bad date. Instead these are descriptions on the Twitter report I received from Twit Clean. Thanks to Owen recommending it in his article “Social Media Noise,” I gave it a try. I’m not a computer whiz, and was just getting the hang of Twitter so I was surprised when it said I was following 1,349. Where did they come from if I didn’t connect with them? They’re called robots. Once Twit Clean ran the scan, they found 932 of the 1,349 people I was following were in fact twits …my words not theirs.
I was fascinated with the categories Continue Reading →
5 Lessons on Life and Business from Canadian Billionaire Seymour Schulich
Create Your Own Career
There is too much pressure when it comes to getting into the “right career” early on. There really isn’t a right career or a wrong one to get into. Don’t be afraid to try different careers to get a taste of what’s out there and explore. You’ll then get to find out firsthand what kind of career you really want to get into and specialize in.
Be Positive Continue Reading →
Value Proposition, Here Is Why Every Website Needs One
A Value Proposition. It’s a Headline on the front of your site that immediately separates you from the competition, and shows the value of what you do.
It’s not a tagline, it’s not a great pithy statement like “Love the Skin Your In” (L’Oreal) If you have a great level of clarity about the value of your business, creating a value proposition is an easy thing to do.
Here’s the secret formula for creating your value proposition
1. Start with a Headline: Continue Reading →
Why Your Business Needs Mobile Apps
They’re Your Contacts and Your Customers, Build Your Community.
Community via Mobile.
Your customers are no longer attached to their homes, offices, and traditional media. The power is at their fingertips anytime, anywhere and they are using it. They are consuming, searching, locating, sharing and acquiring – right from the palm of their hands, 24/7.
Put Your Business in Your Customers Hands.
The Internet took the 90’s to mature; the infrastructure is set, making mobile marketing a fast fundamental shift in consumer behavior.
Nat Green, in his excellent post, “They are Doing it all Wrong”, said, “You must send your clients to a mobile friendly… ” Continue Reading →
Does You Have a Killer Website Strategy ?
I bet you can tell me your sales numbers off the top of your head, but can you tell me your conversion rate from your website? Its important to understand the function and purpose a website plays in your business. Learn the top 4 steps for a Killer Website Strategy.
Stop assuming users know your product or service and start creating awareness. Invite an associate or friend who has never heard about your product or service to visit your website for 10 seconds. If they can clearly define your product or service, and how it can benefit them… You’ve done your job.
Companies exist to solve problems, have you clearly defined the problem your solving? Also known as the “So what” factor. You make websites, so what? You are a personal trainer, so what? etc, etc. Once you’ve determined your clients “hurt” utilize that pain and generate interest. “Are you struggling to loose weight?” or “Is your website strategy costing you money?’
Desire Continue Reading →
By Melissa Skoda from MCS Photo
Be prepared for your photographer!
1. Collaborate Continue Reading →
Twitter’s Power - How Tweets and Retweets Helped A Local Charity Sell Trees And Raise Money!
One of my responsibilites has been to promote our organization and our fundraising initatives using Social Media. I was pretty good on Facebook but didn’t really understand Twitter’s Power at all.
In the fall of 2011, I was attending “Social Media in 30 Minutes a Day” taught by Owen Clark when I achieved Twitter Success. At the beginning of the workshop I think I had maybe 17 followers today Aunt Leah’s Twitter account has 556 followers.
An amazing thing happened during that workshop: I was promoting our Christmas Tree Lots Continue Reading →