What is Your Action Plan?
A good action plan violently executed now is better than a perfect action plan executed next week: George S. Patton
Steve Jobs is quoted as saying that “often people have the disease of thinking that a really 
great idea or plan is 90% of the work.” If that was the case then surely it’s the “idea” of the tablet or the Smartphone that revolutionized the industry. However while there are many tablets in the marketplace there can be no doubt that the one with the best execution, the iPad is the overwhelming winner! No wonder companies attempt to copy Apple’s product execution and yet because they can’t, FAIL!
Derek Siver nailed this when he wrote:
Ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
Explanation:
AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20
NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000
To make a business, you need to multiply the two.
- The most brilliant idea, with no execution, is worth $20.
- The most brilliant idea takes great execution to be worth $20,000,000.
- That’s why I don’t want to hear people’s ideas.
- I’m not interested until I see their execution.
What was the Vision you had for the business when you first started out – how far away from achieving it are you…? If you still have a ways to go, is that because of your idea or your execution?
