SEO requires a lot of technical tasks and it’s something that you need to be aware of from the outset. For many users, it starts from choosing the most ideal CMS, like WordPress. Then, you need to make it more SEO-friendly, such as using proper permalink and installing plugins that may improve SEO performance of the website. By having an optimized environment, it’s more likely for our website to rank higher in the search results. One of the most useful things to do is the keyword research.
Keyword research starts by focusing on the language that your customers are using. By focusing on one or two major languages, your website will have better performance in the search result. If users understand about your content, then they would be convinced to click on your website. When performing keyword research, you should first come up with a list of most relevant keywords. You can use any spreadsheet program for this, so you can assign more data entries for each keyword.
When collecting all essential keywords, you could start by examining all important components of your business. As an example, you may have primary products or services that you are offering to customers. This could become the start of creating relevant keywords for your SEO campaign. After using your existing knowledge and experience in determining keywords, you need to verify them using keyword research tools. Fortunately, there’s no shortage of such tool out there. If you use these tools properly, you can understand about the potential value of each keyword, such as current search volume.
The most popular is the Google Ads keywords tool. With this tool, you can get the search volume for each keywords and also by location. Even if you don’t intend to use the service of Google ads, the cost per click or CPC is also a good indication whether a keyword is valuable and have high demand. But, keywords with high CPC is also competitive and it’s also likely that you will find many other websites that have content related to the keyword. Install a Chrome extension that allows you to automatically show search volume of a keyword by country and relevant keyword suggestion for that keyword. If you want to optimize keyword research, you need to understand about searcher intent. There are paid tools that can also help you get better information in keyword research, such as SEMrush, Ahrefs and Moz. Although they are not free, they are quite powerful and provide more features compared to Google Ads Keyword tool. Your goal should be to find logical and relevant keyword suggestions, based on your industry.
As an example, there are additional keywords that are relevant to the keyword “pizza”, such as restaurant, delivery, 24/7 and locations. So, you can combine these keywords, such as pizza restaurant, pizza delivery, 24/7 pizza restaurant, 24/7 pizza delivery and pizza restaurant in (your location). So, you can make an expanded list of relevant keywords and verify with available tools whether they can provide sizable traffic for your official website.