First, set up your professional LinkedIn profile. Always do your best to get to 100% completeness on any social platform.
Next you can create your company page. Think of your LinkedIn Company page like a business card everybody on your team can link their professional profile too.
Optimize Your LinkedIn Profile 1:47
Customize Your LinkedIn URL 0:58
Connecting Your Company Page to Professional Profiles
Adding Connections on LinkedIn 1:44
Personalize To Your LinkedIn Connections 2:24
Slideshare on Linkedin (adding a PowerPoint) 1:07
Using LinkedIn Search 1:52
Adding a Video To LinkedIn
Connecting Your WordPress via RSS Feed