So, you finally have a business, and it is thriving. However, it will not last long unless you exert the effort to attract new customers.
It is common among business owners to want to attract new customers. That’s because it is one of the ways to keep their venture afloat.
Sure, growing your customer base is easier said than done. It requires you to know your target audience, build awareness around your brand, conduct offline and online marketing, and many more.
That said, we have listed down eight ways on how business owners can get more customers and grow their business:
Participate in Community Events
Your customers are not just people who buy from you. They also support your business. Hence, it is important to showcase that you also support the community.
You can do this by participating in or organizing community events. It can be as simple as sponsoring a fun run, donating to charities, or providing a scholarship. If possible, you can start a charitable foundation under your business’s name.
Take McDonald’s Corporation, for example. Back in 1974, they founded an independent non-profit organization called the Ronald McDonald House Charities (RMHC).
Participating in community events allows you to boost brand awareness, which lets you attract new customers.
Build a “Relationship Map”
The key to steadily attracting new customers is to know who your target customers are and understanding how your products or services can help them. This is where CRM relationship mapping comes in.
A relationship map allows you to identify your target customers, as well as the reason they reached out to you in the first place. Hence, you can easily pinpoint where they are in the buyer’s journey.
For instance, you own a buffet restaurant. CRM relationship mapping can inform you that website visitors who type in “buffer near me” and “[name of your restaurant] weekend price” have different intent. The former is looking for a place to eat, while the latter is considering whether he can afford to eat in your buffer restaurant.
Relationship mapping also allows you to analyze how it takes to turn a prospect into paying customers, which allows you to streamline your purchasing process. Not to mention that it helps your open opportunities for partnerships and collaboration.
Keep Your Website Content Fresh
Gone are the days when you need to bombard your target customers with advertisements. Nowadays, it is about providing relevant and informative content for them. This is how you attract new customers.
To do this, it is important that you work on your content marketing strategy. That way, you can guarantee that you are producing fresh and engaging content regularly.
The best part? Regularly publishing educational and relative content gives you the opportunity to incorporate your target keywords. Hence, you are able to make your website be visible on search engine results.
And the more visible you are online, the more likely you can attract new customers.
Add Calls to Action
Of course, having a compelling content will not be enough to turn a site visitor into a new customer. They need to know how to convert. This is where having calls to action comes in.
As Nicole Munoz of Start Ranking Now puts it, writing a blog is not enough. Your readers need to know what they can do so that they can work with you. Mind you, some of your audience would want to take action immediately if they are compelled to do so.
So, whether it is a social media post, a blog post, or an email, make sure to include a CTA on it.
Build Meaningful Partnerships
You know the saying, “If you can’t beat them, join them.”? It also works for businesses.
One of the keys to attracting new customers and making your business grow is to collaborate with other local businesses.
For instance, you provide calligraphy lessons. What you can do is coordinate with coffee shops in your area so you can conduct public group classes.
Doing so allows you to promote the local coffee shops to your audience, while these businesses can promote your calligraphy lessons to their customers. Doing so allows both parties to extend their market reach.
Offer a Free Trial for New Customers
If collaborating with other businesses is giving you subpar results, then you might want to consider offering a free trial.
Using our previous example, you can offer a video or two of your basic calligraphy lessons. And if they want to take advance lessons, that’s when you encourage them to subscribe to a paid plan.
The reason free trial works is that your target customers have the chance to test run your products or services. On the other hand, you get to convince them that your products or services are worth the money.
And when you are able to convince them, it will be easy for you to compel them to subscribe to a paid plan.
Make the Most of Your Networks
In relation to the previous tip, whether or not you are able to turn 100% of all free trials into customers, you can still leverage this leads.
What you can do is ask them for reviews or recommendations. In fact, you can gamify or incentivize them so that you can encourage them to pay for your services.
For instance, you can provide a group discount for those who took your free trial but did not opt to proceed to a paid plan. Doing so will not just encourage a user to opt for a paid subscription, but you are also letting them spread the word about you.
Provide a Free Service
Meanwhile, if you are a service-based business, then you might want to consider offering it for free. But in exchange, you can turn your free services in a case study.
The best thing about having a case study is that you can use it as a form of social proof. Mind you, 92% of consumers are likely to buy after reading a positive review online. Hence, it is important that you can prove that you are the best at what you do.
Doing so allows you to gain the complete trust of a lead, which you can then nurture and convert into a paying client.
Luckily, there are a handful of ways that allows you to attract new customers. And this is imperative if you want your business to grow. Which of the steps listed above would you like to try? Let us know in the comments!