Every Internet user has different preferences and habits. Based on both factors, search results in Google page could be different for each individual. It will be better for you if search engines have better understanding of things that you like and you don’t like. Personalized search is based on different factors, such as language and your geographical location. So, when you search for “pizza”, it’s likely that you will get the location of the nearest pizzeria and pizza recipes written in your native language. Google is attempting to make sure that everything in the search result is relevant to your situation. Here are things that you should do to boost more traffic from personalize search:
- Emphasize on your location: It makes perfect sense if people from different countries who speak different languages will get different SERP results. So, you can assume that location is a very important factor. In fact, Google implements this whether you are logged in or not, because your location can be detected easily using the IP address of your ISP. When you use smartphones or tablets, it will be even easier for Google to detect your location, especially if you enable the GPS feature.
- Encourage people to bookmark your website in Chrome: There’s no confirmation whether what’s in the bookmark will affect search results. But Google patented a technology in 2012, to return results based on user personalization profiles and things that users are interested in. When users bookmark your websites, their habits will be recorded by Google, especially if they regularly open your website. It means that your website will be associated with users who have specific habits and preferences. So, when there are other users who exhibit the same habits and preferences, it’s likely that your website will be prominently shown.
- Make a strong appearance in social media: Despite its declining popularity, Google Plus remains a prominent player in the social media industry. It’s true that it’s quite rare to see results from Google Plus, it’s more likely for you get results from Facebook, Twitter, Pinterest and Instagram. But you should have an official Google Plus account for your website. You should also be active in various major social media platforms. As an example, your account may follow Twitter feeds that are relevant to your industry. So, when people are looking for specific social media tags on Google, your feed could eventually appear.
- Make your website mobile-friendly: It becomes very clear that mobile-first indexing has become more prominent, due to widespread proliferation of mobile devices. Today, many people search for information on the go. Depending on certain factors, search results on mobile and desktop PC can be different. There are some device-specific factors that you should be aware of. Because mobile devices are highly personalized, mobile-based results are highly personalized as well. If your website is poorly optimized for mobile, you may rank lower when people use mobile devices to search for specific keyword. A good method is by using responsive design, which makes your website more flexible, regardless of what screen resolutions used.