When you search Google, you’d come across millions of results for Facebook advertising tips, which is a lot!
So, safe to say, there’s more than enough content about this topic. But what you need is to delve a little bit deeper and dissect these Facebook Ads. You need to understand its true potential.
Here are the top nine Facebook ads techniques and methods that would help you maximize your campaign and bring you excellent results in the long run:
1. Have a clear goal
The first Facebook advertising tip that we’ll discuss is how to have a strategy.
Don’t just churn out ad campaigns to cold audiences of prospective customers. Chances are, these people don’t know, like, or trust your brand. Therefore, you won’t have consistent or sustainable leads and sales from your campaigns.
You can use Charlie Lawrance’s ALL Framework™ to help convert a cold audience into a paying customer.
According to this strategy, there are three stages that allow you to show the right ads to the right people at the right time:
- Level 1 Remarketing
- Level 2 Remarketing
In the Awareness stage, your goal here is to provide your audience value in the form of entertainment or educational video content. Through these ad campaigns, you could easily grab their attention, and then create a custom video audience in the Ads Manager that would group your viewers based on their engagement with your video content.
Then, you could easily capture the attention of the most engaged people, effectively targeting them in your Level 1 Remarketing campaigns. This is where you position your sales-based ad campaigns that would give your target audience some kind of offer via conversion or traffic campaign objectives.
Finally, in Level 2 Remarketing, you will remarket your products or services using the RTM method and website custom audiences. Your custom audiences are those who interacted on your website in the past
For instance, these are people who visited a specific landing page, added an item on their cart, opted for checkout, but didn’t entirely complete their purchase.
2. Create a sense of urgency
The fear of missing out on an excellent deal is real. So, if you can leverage FOMO then you’d be able to generate more conversions than ever before. In fact, this is one way to create a successful social media campaign.
To do it right, don’t just tell prospects to “Buy Now.” Let them know that the offer would really go away if they don’t act fast. That way, people will immediately do something, rather than miss out on a deal that you’re offering.
3. Target the right customers
It doesn’t really matter how great your Facebook Ads are. If they don’t reach your target audience, then it’s unlikely that anyone will convert.
Let’s say you’re running a Facebook Ad that focuses on health and wellness. Then it’s unlikely that you should target Facebook users that are big fans of fast-food chains like McDonald’s or Wendy’s.
To have highly-converting Facebook Ads, effectively target users based on their interests. Look for users that have the same interests as the products you’re selling. That way, you’ll be able to build a large fan base.
It will also be easier to convert them into paying customers in the long run.
4. Set up retargeting ads
The Facebook Exchange Program now allows you to create retargeting ads through a third-party retargeting provider.
You can now come up with a message that’s displayed on your newsfeed that will only be shown to users who have visited your site and have interacted with it in one way or another.
This is one of the greatest strategies in boosting your conversions from all your existing website traffic.
5. Optimize landing pages
The foundation of your Facebook ad campaign is your landing page. Poor conversions will hurt the overall performance of your campaign.
At VoyMedia Marketing Agency NYC, we usually recommend the following landing page best practices:
- Utilize a persuasive headline at the top of the page.
- Place an image or a video on the left part of the page.
- Use a highly visible call-to-action button on the right side of the page.
- Position your social proof just below the image and the CTA.
- Make sure that your CTA is highly visible and above the fold.
- Reduce the number of form fields.
6. Know the perfect time to post
When it comes to social media advertising, timing is key.
Even if you come up with the most amazing Facebook Ad out there, it only creates very little impact if your audience were unable to see it. Instead, it will just shuffle at the bottom of their feeds.
In data by Buzzsumo, the ideal time to post is between 10 PM to midnight in your local time.
Well, firstly, fewer people are posting content at these times, which means less competition and more visibility on your part. Secondly, enough people are awake and active on social media, making it worth your time and effort.
7. Repurpose old posts
Social media is all about popularity and social proof. The more comments and likes that your post receives, the more people will engage in it.
But unfortunately, most of the ad tests that optimize your campaigns will also get rid of the comments, as well as your posts and engagement stats.
Through the social stacking technique, you could get to keep them as you go on experimenting with your ads.
In your existing ad, simply go to the Ad Preview. Then, hit the icon on the top right corner and choose “Facebook Post with Comments.”
After the click loads on the preview, you could copy the last group of numbers in the Facebook URL, create a brand new ad on Facebook, and click Use Existing Post.
Under the Enter Post ID box, place the Facebook ID that you copied, and then hit Submit. You now have a newly created ad that will be carrying the previous comments and likes of your previous post.
8. Use visual content
When it comes to Facebook Ads, visual design is everything. After all, there’s no point in creating a Facebook Ad if it doesn’t catch your audience’s attention.
Use bright and clear images. Videos and GIFs provide a more interactive alternative as well.
You also need to consider image size as a key aspect. Make sure that you go over with Facebook’s image guidelines so that you get the right size specifications, also ensuring that your post will look fantastic on any device.
9. Don’t forget about CTA
Making a conversion is all about motivating your audience to fulfill some kind of action. That’s why having a strong and compelling call-to-action is crucial.
Know what your goals are, and use strong and direct words that will inspire people to complete an action.
If your goal is to gain subscriptions, then use words like “Sign Up.” Meanwhile, if you want people to learn more about your brand and what you have to offer, use verbs like “Explore” or “Start.”
In the end, it’s all about getting the results that you want. Whether you want to sell something, draw your customers into your app or website, or simply bring brand awareness, using Facebook Ads strategically will help you accomplish that and more.