You may have noticed that more and more businesses are receiving reviews online. In fact, the Internet has made it easy for customers to leave reviews on Google, Facebook, Yelp, TripAdvisor and other popular online review platforms.
How important are client reviews for your business?
Keeping your customers happy is one of the most essential things, although the most challenging, for a lot of businesses.
Even if you have customers that are satisfied, that can easily go unrecognized if customers won’t go out of their way, writing reviews to express their views. That’s why reviews, especially online ones, can make a significant difference to any business or organization.
There are a lot of benefits of getting online reviews, and in this post, we’ll discuss the six ways you can make clients reviews work to your business’ advantage.
1. Consistently promote your top reviews
Feature your best reviews in a prominent spot on your site. This will entice visitors to buy your product or work with you.
Placing the photo and name of the customer will even make the review look authentic and credible. However, you have to ensure that you asked for the customer’s permission first, before posting.
Moreover, you can set up an entire page that’s dedicated to positive testimonials, and you can even make a series of reviews on your blog.
Aside from adding more credibility to your site, customer reviews will also help prospect’s questions when it comes to the quality of the product. It will also encourage them to check your business’ social media accounts.
2. Use negative reviews to find opportunities
There will be reviews that will suggest improvements relating to your business. Use it as an opportunity to show that you care for your customers by helping them solve their problems.
In fact, it’s beneficial that customers are utilizing an online platform to raise whatever concerns they have.
By posting their reviews online, it’s relatively easier for you to address their concerns publicly, and therefore leaving a good impression with other users.
Having negative reviews will help you work towards improving your products and services. Through it, you’ll be able to be aware of your weaknesses through first-hand customer experiences which will encourage you to bring positive changes over time.
3. Use reviews to build trust and credibility
Do you know that 9 out of 10 consumers will determine whether or not they can trust business only after reading 10 reviews? Also, 8 out of 10 consumers are trusting online reviews like they would with a personal recommendation.
However, don’t just stop with ten! Remember that it’s always going to be an ongoing process, and should also be built on selling and follow up sales processes.
What you can do is to ask you’re a customer for a review when they’re at their happiest in the buying process. By having positive online reviews, more people are likely to trust you and consider you as a credible authority.
4. Find ways to improve your products and services
When you introduce a brand new product or service in the market, chances are, you already have an inkling what customers needs. But it’s only after that they’ve used your products and services will customers learn about its benefits, flaws, as well as their actual experiences.
Gaining customer feedback from online reviews will let you know what’s working for your product, and what you should do to make that experience even better.
Your customers’ opinions will make sure that the end product is what exactly meets their expectations, help solve their problems or fulfill their needs.
5. Create the best customer experience
Creating an excellent customer experience is a crucial element when it comes to determining your business’ financial performance. So, you have to see to it that your clients are happy with the products and services that you offer.
One way to meet these expectations is to know what their opinions are. By utilizing rating-based questions, you can estimate their level of satisfaction, and can even predict what will be your business’ financial standing in the long term.
6. Use it as a source of client information
According to some providers of the best HVAC services in Toronto, “Because of the rise of social media, people don’t trust ads so much than they did before. Instead, the opinions given by previous customers when they used a particular product or avail of service is considered as a more reliable source of information.”
For instance, when people are looking for an excellent air conditioning unit online, they would first go to a trustworthy platform and read a review.
Beyond a sea of options and data that’s so overwhelming online, getting online reviews for your business is a fantastic way to differentiate your brand from your other competitors.