Skyscraper SEO is a technique that is basic on certain topics. For a certain topic, you can create comprehensive content and deliver real insights. Your webpages need to address search intents of users exhaustively. Within days, you drive traffic using a number of long-tail keywords. The concept of skyscraper SEO may be simple, but its execution can be quite challenging. Once you identify what people want, you can provide each piece of information on your blog. As an example, if your primary topic is about high-yield gardening in a small patch of land, then you need to cover all the necessary details. If you want to implement skyscraper SEO, here are things you should do:
- Create a long list of relevant keywords: There could be dozens or even hundreds of relevant keywords, depending on your topic or industry. Based on your knowledge, you may have fairly accurate predictions about top keywords and long tail keywords in your industry. However, actual search volumes may surprise you, especially if there are trends in your industry. Remember that from a single major keyword, you can create multiple long-tail keywords, which are essentially a major keyword that’s refined with other keywords. As an example, “burger” is a major keyword for your burger restaurant, but “grilled cheese burger” is a long tail keyword with the addition of two new relevant secondary keywords. In fact, some long tail keywords can compete with major keywords in popularity, depending on trends and current preferences of your customers.
- Research for relevant target keywords: If you research keywords properly, you will know what Google and other major search engines consider as valuable content. Do search for various target phrases using tools like SEMRush and Google Ads Keyword Planner. So, you will know about search volume of all keywords and long tail keywords related to your topics. Finally, take top ten or top twenty results based on the amount of search volume in Google Ads Keyword Planner and verify them using SEMRush Organic Research tool. You will get real performance information on specific keywords.
- Create an outline of comprehensive content structure: Now that you have come up with a list of major keywords and long tail keywords, you should create an outline of how you deliver content to the audience. As an example, you may decide to create How To articles regularly, so you need to make a list of it. With an outline, you will be more structured in your way in creating and publishing new content to users. You also need to be flexible and release content based on current trends in the industry.
Without this method, you may have an idea what you should write, but you won’t know the most effective keywords and long tail keywords to choose. You will also get better results, because your content creation strategy is better planned by using an outline. Eventually, you will be able to proceed far ahead of the competition.